Confirm the saying is used as a trademark, not just as a slogan or decorative phrase
Check that the saying is distinctive and not generic, descriptive, or commonly used
Search existing trademarks for identical or similar sayings
Identify the goods or services the saying will represent
Use the saying in commerce on the goods, packaging, website, or marketing
Gather evidence of use, such as labels, ads, screenshots, and sales records
Decide whether to file based on actual use or intent to use
Prepare the trademark application with the owner name, mark, goods or services, and filing basis
Submit the application to the relevant trademark office
Pay the required filing fees
Respond to any office actions or objections from the trademark examiner
Publish the mark for opposition if required
Complete any opposition or appeal process if challenged
Receive registration if approved
Continue using the saying as a trademark
File maintenance documents and renew the registration on time