Identify your main competitors
Visit their websites and note target pages
Review page titles and meta descriptions
Check headings and subheadings on key pages
Analyze their blog topics and content themes
Use SEO tools to inspect ranking keywords
Look at keywords driving traffic to their pages
Review paid search ads for repeated terms
Check Google search results for competitor rankings
Use Google Keyword Planner for related terms
Search competitor brand names with product terms
Analyze anchor text from backlinks
Review FAQ pages and customer support content
Compare keyword gaps against your own site
Track recurring phrases in competitor content
Export and organize keywords by intent and page type