Apply cologne right after showering
Moisturize skin before spraying
Use an unscented lotion or petroleum jelly on pulse points
Spray on pulse points such as wrists, neck, and behind ears
Spray on clothes for longer-lasting scent
Layer with matching scented body wash or aftershave
Use enough sprays, but do not overapply
Do not rub wrists together after spraying
Apply to warm areas of the body
Store cologne in a cool, dark place
Keep the bottle tightly closed
Reapply lightly during the day if needed
Choose eau de parfum or stronger concentrations when possible
Apply cologne to clean, dry skin
Spray from the proper distance
Use fragrance on hair sparingly if safe for the product