Confirm the phrase is distinctive and used as a brand identifier
Search existing trademarks for conflicts
Determine the correct trademark class or classes
Use the phrase in commerce or prepare an intent-to-use application
Gather the required applicant and ownership information
Prepare a clear specimen showing the phrase as a trademark
File the trademark application with the relevant trademark office
Pay the required filing fees
Respond to any office actions or objections
Monitor the application status until registration
Maintain and renew the trademark after registration