Define your target audience
Identify your main products, services, or topics
List seed keywords related to each topic
Use keyword research tools to find variations
Check search volume for each keyword
Evaluate keyword difficulty and competition
Focus on search intent
Group keywords by topic and intent
Prioritize long-tail keywords
Analyze competitor keywords
Look for keywords with clear conversion potential
Avoid overly broad or irrelevant keywords
Consider local or niche-specific terms if relevant
Review current rankings and existing content
Choose keywords that match each page’s purpose
Update keyword choices based on performance data