Preheat the oven to 450°F
Pat the boneless rib roast dry
Season all sides generously with salt and pepper
Optional: rub with garlic, rosemary, thyme, and olive oil
Place the roast fat side up on a rack in a roasting pan
Insert a meat thermometer into the thickest part of the roast
Roast at 450°F for 15 minutes
Reduce oven temperature to 325°F
Continue roasting until desired internal temperature is reached
Remove at 120°F to 125°F for rare
Remove at 130°F to 135°F for medium-rare
Remove at 140°F to 145°F for medium
Tent loosely with foil
Let rest for 20 to 30 minutes
Slice against the grain and serve