Identify your main competitors in search results
Visit competitor websites and review page titles, headings, and meta descriptions
Use keyword research tools to analyze competitor domains
Check which pages bring competitors the most traffic
Review competitor blog topics and category pages
Examine competitor ad copy for repeated terms
Analyze competitor backlinks for anchor text patterns
Use Google Search operators to find competitor pages
Compare competitor content with your own target topics
Extract keywords from competitor product pages and landing pages
Look at autocomplete and related searches for competitor brand terms
Review competitor FAQ sections and customer support pages
Monitor competitor rankings for target keywords
Export competitor keyword lists from SEO tools
Group competitor keywords by intent and topic
Prioritize keywords with high relevance and achievable difficulty