Define the purpose of the logo and where it will be used
Identify the target audience and brand personality
Research competitors and relevant visual styles in the industry
Collect brand inputs: mission, values, tone, key messages
Choose 1–3 core brand attributes to guide design decisions
Select a logo type: wordmark, lettermark, pictorial, abstract, emblem, mascot, or combination mark
Create a mood board with typography, colors, shapes, and references
Pick a color palette aligned with brand meaning and usability
Choose typography that fits the brand voice and works at small sizes
Decide on a visual style: minimalist, geometric, vintage, modern, etc.
Sketch multiple concepts quickly using rough thumbnails
Explore different symbol ideas and variations of layout
Refine the best concepts into cleaner, more consistent drafts
Ensure the design is scalable and legible at small sizes
Test the logo in black and white and high-contrast scenarios
Check spacing, alignment, and proportions for balance
Use consistent stroke weights, corner radii, and geometry
Create vector artwork for crisp scaling (SVG/AI/EPS)
Design variations: horizontal, vertical, icon-only, and stacked layouts
Ensure the logo works on light and dark backgrounds
Build a clear grid or construction method for consistency (optional)
Avoid overly complex details that break at small sizes
Validate uniqueness to reduce confusion with existing marks
Review brand fit with stakeholders and iterate based on feedback
Conduct quick readability tests (e.g., at favicon and thumbnail sizes)
Finalize assets: primary logo, monochrome version, and favicon/icon
Prepare a brand kit: color codes, typography specs, spacing rules, and usage guidelines
Export files for delivery: SVG, PDF, PNG (transparent), and JPG if needed
Document do’s and don’ts for logo usage and spacing
Store source files with editable layers and organized naming conventions