Choose a pillow based on your sleep position
Back sleepers: medium-loft, medium-firm pillow
Side sleepers: high-loft, firm pillow
Stomach sleepers: low-loft, soft pillow
Combination sleepers: adjustable or medium-loft pillow
Match pillow height to neck and spine alignment
Choose fill material based on comfort preference
Memory foam for contouring support
Latex for resilient support and durability
Down for softness and moldability
Down alternative for hypoallergenic softness
Polyester for budget-friendly options
Consider pillow firmness
Check breathability and temperature control
Look for cooling features if you sleep hot
Consider allergies and hypoallergenic materials
Check pillow size to fit your bed and body
Replace pillows when they lose shape or support
Test return policies before buying
Choose a pillow that feels comfortable in your usual sleep position