Use LinkedIn messaging only for professional, relevant outreach
Verify the employee’s role and company affiliation before contacting
Keep your profile complete, accurate, and professional
Personalize each message to the person and their work
State your purpose clearly and briefly
Avoid asking for confidential, internal, or sensitive information
Do not pressure the person for a quick response
Respect privacy settings and connection preferences
Use mutual connections or shared context when appropriate
Keep requests specific and reasonable
Limit follow-up messages if there is no response
Avoid mass messaging or copy-paste templates
Stay polite, formal, and concise
Do not share personal data or unsafe links
Move to email or another channel only if appropriate and consented to
Report suspicious profiles or messages to LinkedIn