Define your social media goals
Identify your target audience
Choose your social media platforms
Audit existing content
Set your content pillars
Decide posting frequency
Select content formats
Map key dates and events
Plan campaigns and promotions
Brainstorm post ideas
Assign content owners
Create a publishing schedule
Add deadlines for drafts and approvals
Include captions, visuals, and links
Use a calendar tool or spreadsheet
Track performance metrics
Review and update regularly