Wipe them after each wear with a soft damp cloth
Remove dirt as soon as possible
Use a gentle soap or sneaker cleaner
Clean laces separately
Air-dry them away from direct sunlight
Stuff them with paper to keep their shape while drying
Apply a protective spray made for shoes
Store them in a cool, dry place
Avoid wearing them in mud, rain, or grass
Use a soft brush for textured materials
Spot-clean stains immediately
Wash insoles regularly if removable
Keep soles clean with a magic eraser or mild cleaner
Rotate them with other shoes to reduce wear
Use white shoe polish or touch-up paint when needed