Define the purpose and audience for the logo
Research competitors and relevant style trends
Choose a logo type (wordmark, lettermark, icon, combination, emblem)
Select brand colors and confirm accessibility/contrast
Choose typography that matches the brand tone
Create a rough concept sketch set (multiple variations)
Refine shapes for simplicity, balance, and recognizability
Ensure the logo works in black and white
Test scalability at small sizes (favicon, app icon)
Create clear spacing rules (safe area)
Design horizontal and stacked lockups
Prepare alternate versions for light and dark backgrounds
Create a color palette and usage guidelines
Export vector files (SVG, AI, EPS) for the master logo
Export raster files at required sizes (PNG, JPG) for web use
Package assets (fonts, color codes, brand guidelines) for handoff