Create a Meta Business Manager account
Set up your Facebook Page and connect it to Business Manager
Add a payment method
Install the Meta Pixel on your website
Define your campaign objective
Choose your target audience
Set your budget and schedule
Select ad placements
Create your ad creative
Write your ad copy and call to action
Review tracking and conversion settings
Publish the campaign
Monitor performance in Ads Manager
Test different audiences, creatives, and copy
Optimize based on results
Pause underperforming ads
Scale winning ads gradually