Identify the sponsorship goal
Define the target audience or event
Create a sponsorship proposal
List sponsorship benefits and exposure
Set sponsorship tiers and pricing
Build a list of potential sponsors
Research each sponsor’s interests and values
Personalize the outreach message
Contact the right decision-maker
Present the value and return on investment
Follow up consistently
Negotiate sponsorship terms
Confirm deliverables in writing
Deliver all promised benefits
Report results to the sponsor
Maintain the relationship for future sponsorships