Define the problem you solve and your target customer
Choose a business model (product, service, subscription, marketplace)
Validate demand with customer interviews and pre-sales or pilots
Research competitors and identify your differentiation
Write a business plan and set measurable goals
Select a legal structure (sole proprietorship, LLC, corporation) and register your business
Obtain required licenses, permits, and tax registrations
Choose a business name and secure a domain and social handles
Build your minimum viable product or service offering
Set pricing based on costs, value, and market benchmarks
Create a go-to-market plan for customer acquisition and retention
Establish branding (positioning, messaging, visual identity)
Set up business banking and accounting tools
Create a budget and forecast cash flow for at least 12 months
Secure funding options (bootstrapping, loans, investors, grants)
Build a sales pipeline and define lead generation channels
Launch a marketing plan (content, ads, partnerships, outreach, email)
Set up customer support and feedback loops
Hire contractors or employees as needed and define roles
Implement operations processes (invoicing, fulfillment/delivery, quality control)
Track key metrics (customer acquisition cost, churn, conversion, gross margin, cash runway)
Protect intellectual property if relevant (trademarks, patents, copyrights)
Establish contracts and policies (terms, privacy, refund policy, service agreements)
Review performance regularly and iterate on product, pricing, and marketing
Prepare for scaling (automation, hiring plan, expanded channels, new offerings)
