Search the USPTO Trademark Electronic Search System (TESS) for similar marks in the same goods/services
Identify the exact goods/services the name will cover using the USPTO’s Acceptable Identification of Goods and Services manual
Choose the trademark type (word mark for the name alone, design/logo for a specific stylized form, or both)
Confirm the filing basis:
Use in commerce (already used in the sale of goods/services)
Intent to use (have a plan to use the mark)
Prepare application details:
Applicant/owner name and entity type
Mark text and format (if word/design)
Goods/services description
Filing basis (use or intent to use)
Specimens (for “use in commerce” filings)
For “use in commerce,” submit specimens that show the mark used in the ordinary course of trade for the listed goods/services
Determine whether to claim additional features (e.g., color claim, disclaimer, or classes/identifications as needed)
File the application through the USPTO Trademark Electronic Application System (TEAS)
Pay the required USPTO filing fees per class
Monitor the application status for office actions or requests for information
Respond to any USPTO office actions within the required deadlines
If approved and filed as “intent to use,” submit a Statement of Use and acceptable specimens before the deadline
After publication, handle any opposition by responding to the TTAB if a third party opposes
If no opposition and requirements are met, receive registration approval from the USPTO
Maintain the registration by filing:
Section 8 declaration (between years 5 and 6)
Section 9 renewal (every 10 years)
Section 15 incontestability claim (if applicable)