Define the project goal
Identify the target audience
State the core message
Summarize the concept in one sentence
Describe the tone and style
Outline the visual approach
List the key scenes or beats
Include the narrative structure
Specify the setting and locations
Define the main characters or subjects
Note the intended pacing
Mention music, sound, and voiceover direction
Include references or inspiration
Specify the production requirements
State the expected runtime
End with the desired outcome or call to action