Use relevant hashtags that match your content
Keep hashtags specific and targeted
Mix popular and niche hashtags
Limit the number of hashtags
Place hashtags where they fit best for the platform
Research hashtags before using them
Avoid overly generic hashtags
Avoid banned or spammy hashtags
Use branded hashtags for campaigns or communities
Update hashtags based on trends and performance
Test different hashtag combinations
Use hashtags consistently across similar posts