Define the survey objective
Identify the target audience
Choose the information you need to collect
Keep questions clear and simple
Use one idea per question
Avoid leading or biased wording
Avoid double-barreled questions
Use neutral language
Make answer choices mutually exclusive
Make answer choices exhaustive
Use consistent response scales
Limit the number of open-ended questions
Place easy questions first
Group related questions together
Order questions logically
Avoid sensitive questions unless necessary
Keep the survey as short as possible
Test questions for clarity
Pilot the survey before full distribution
Revise based on feedback
Ensure questions match the survey goal