Start with a clean, dry, or slightly damp beard
Scoop a small amount of beard balm with your fingertip
Warm the balm between your palms until it softens
Rub your hands together to spread it evenly
Apply the balm through the beard, starting at the roots
Work it down to the ends of the beard hair
Use your fingers to shape and style the beard
Comb or brush the beard to distribute the balm evenly
Add a little more balm if needed for thicker or longer beards
Reapply as needed throughout the day