Define the target location
Identify the core service or product
List location modifiers
List neighborhood, city, county, and state variants
Research competitor keywords
Analyze Google autocomplete suggestions
Check related searches
Review Google Maps listings
Use Google Keyword Planner
Use local SEO tools
Scan local directories
Check customer reviews for phrasing
Collect common questions from local customers
Group keywords by intent
Separate service, informational, and transactional terms
Prioritize keywords with local relevance
Evaluate search volume and competition
Map keywords to specific pages
Track rankings for each location keyword
Update keywords based on seasonal and local trends