Use SEO tools like Ahrefs, SEMrush, Moz, or Similarweb
Enter a competitor’s domain into the tool
Check the organic keywords report
Review top-ranking keywords
Analyze keyword positions and search volume
Look at paid keywords in the PPC section
Use Google Search operators like site:competitor.com
Review competitor page titles and meta descriptions
Check backlinks to see which pages attract traffic
Use Google Ads Auction Insights for paid search competitors
Compare keyword gaps between your site and competitors
Monitor competitor content with rank tracking tools
Inspect competitor blog categories and landing pages
Use keyword research tools to find overlapping terms
Review competitor SERP snippets for target phrases