Remove dirt and dust with a soft brush or dry cloth
If needed, clean with a damp cloth and let fully dry
Apply shoe conditioner or leather cleaner (if your shoes are dry or scuffed)
Choose the right polish color for your shoes
Apply a thin layer of shoe polish with a cloth or brush
Let the polish dry until tacky or set
Buff thoroughly with a clean brush or soft cloth
Apply a second thin layer of polish if needed
Buff again until the finish looks even and glossy
For extra shine, apply a small amount of wax polish and buff
Finish by wiping off excess with a clean cloth and polishing edges
Store shoes on a shoe tree and keep them away from moisture and heat