Switch to a professional Instagram account
Connect your Instagram account to a Facebook Page
Open Meta Ads Manager
Click Create
Choose an objective
Name your campaign
Set your budget
Define your audience
Select Instagram as the placement
Choose manual placements if needed
Create your ad set
Upload your creative
Write your ad copy
Add a call-to-action
Set your destination URL
Review your ad preview
Check tracking settings
Publish the campaign
Monitor performance
Adjust targeting, budget, and creative
Pause or duplicate ads based on results