Research relevant keywords your audience searches for
Focus on one primary keyword per page
Include the primary keyword in the title tag
Add the primary keyword in the meta description
Use the keyword in the URL slug when appropriate
Place the keyword in the H1 heading
Use related keywords and synonyms throughout the content
Add keywords naturally in the first paragraph
Include keywords in subheadings where relevant
Optimize image alt text with relevant keywords
Use keywords in anchor text for internal links when appropriate
Match keywords to search intent
Avoid keyword stuffing
Prioritize readability and natural language
Update content with new keyword opportunities regularly
Track keyword performance and adjust content accordingly