#BusinessAnalytics

Define revenue tiers using consistent annual or monthly thresholds

Assign higher scores to higher revenue tiers

Use a fixed scoring scale, such as 1–5 or 1–10

Collect responses to the question: “How likely are you to recommend us to a friend or colleague?” on a 0–10 scale

Classify responses as Promoters: 9–10

Classify responses as Passives: 7–8

Define revenue bands aligned to your business model and industry

Use consistent thresholds across all evaluations

Assign higher scores to higher revenue ranges

Identify the starting number of customers, users, or employees at the beginning of the period

Identify the number of those same customers, users, or employees still active at the end of the period

Use the formula: Retention Rate = (Number retained ÷ Number at start) × 100

Ask customers: “How likely are you to recommend our product/service to a friend or colleague?”

Use a 0–10 rating scale

Classify responses: