Define the audit scope and goals
Identify the website’s target audience and business objectives
Review site structure and navigation
Check mobile responsiveness
Test page speed and performance
Audit technical SEO
Review on-page SEO elements
Check indexability and crawlability
Inspect URL structure
Validate sitemap and robots.txt
Check for broken links and redirect issues
Review duplicate content
Audit content quality and relevance
Check headings and content hierarchy
Evaluate internal linking
Review metadata and schema markup
Test forms and conversion paths
Audit accessibility compliance
Review security settings and HTTPS
Check browser compatibility
Analyze analytics and tracking setup
Review user behavior data
Audit backlinks and off-page SEO
Check social media integration
Review compliance and legal pages
Document issues and prioritize fixes
Create an action plan and retest changes