CLV = Average Purchase Value × Purchase Frequency × Customer Lifespan
Average Purchase Value = Total Revenue ÷ Number of Purchases
Purchase Frequency = Number of Purchases ÷ Number of Customers
Customer Lifespan = Average time a customer stays active
CLV = (Average Order Value × Purchase Frequency) × Customer Lifespan
CLV = Average Revenue per Customer × Customer Lifespan
CLV = (Average Purchase Value × Average Purchase Frequency) × Average Customer Lifespan
CLV = Gross Margin per Customer × Customer Lifespan
CLV = (Revenue per Customer × Gross Margin %) × Customer Lifespan
CLV = Σ [Cash Flow at Time t ÷ (1 + Discount Rate)^t] over the customer relationship
CLV = Average Order Value × Number of Repeat Purchases × Gross Margin × Retention Period
CLV = (Average Order Value × Purchase Frequency × Gross Margin %) × Customer Lifespan