Engagement Rate = (Total Engagements ÷ Total Reach) × 100
Engagement Rate = (Total Engagements ÷ Total Impressions) × 100
Total Engagements = Likes + Comments + Shares + Saves + Clicks
For follower-based engagement rate: (Total Engagements ÷ Total Followers) × 100
For post engagement rate: (Engagements on a Post ÷ Reach or Impressions of that Post) × 100
For campaign engagement rate: (Total Campaign Engagements ÷ Total Campaign Reach or Impressions) × 100
Use the same metric consistently for comparison
Multiply by 100 to convert the result into a percentage