Identify the competitor domains you want to analyze
Use backlink analysis tools such as Ahrefs, Semrush, Moz, Majestic, or Ubersuggest
Enter the competitor domain into the tool’s backlink report
Review the total number of backlinks and referring domains
Filter backlinks by dofollow, nofollow, text, image, and redirect types
Check the authority or trust metrics of linking domains
Sort backlinks by domain rating, page authority, or similar metrics
Identify the top-linked competitor pages
Review anchor text distribution
Look for new and lost backlinks over time
Export backlink data for deeper analysis
Compare competitor backlinks with your own backlink profile
Find link gaps where competitors have links and you do not
Check the context and relevance of linking pages
Identify recurring websites linking to multiple competitors
Prioritize high-quality, relevant, and authoritative backlink opportunities
Reach out to similar sites for link-building opportunities
Monitor competitor backlink changes regularly