View the page source and search for meta keywords, title, headings, and body text
Use browser developer tools to inspect on-page content and metadata
Check the robots.txt and sitemap.xml files for important URLs and page themes
Use SEO tools like Ahrefs, SEMrush, Moz, or Ubersuggest to find ranking keywords
Use Google Search Console to see queries bringing traffic to the site
Use Google Analytics to review landing page and search performance data
Search the site in Google with site:domain.com plus relevant terms
Use keyword research tools to analyze the website’s content and target terms
Crawl the website with tools like Screaming Frog to extract titles, headings, and meta tags
Review internal anchor text and navigation labels for keyword patterns