Make it easy to spell
Make it easy to pronounce
Keep it short and simple
Reflect your brand identity
Be memorable
Be unique
Avoid hard-to-pronounce words
Avoid confusing spellings
Check domain availability
Check social media availability
Search for trademark conflicts
Verify local business name availability
Consider future growth
Avoid limiting words
Test it with others
Say it out loud
Make sure it looks good in writing
Choose a name that fits your audience
Avoid negative meanings in other languages
Confirm it works across platforms
Pick a name you can build around