Use a name that is easy to read and spell
Keep it short and simple
Use your real name or a professional variation
Avoid nicknames that seem unprofessional
Avoid random numbers unless necessary
Avoid special characters and extra punctuation
Make it easy to say out loud
Choose something appropriate for the purpose
Use separate addresses for personal and work use
Check that the address is available on major services
Consider long-term use before choosing it
Avoid offensive or confusing words
Match the email style to your audience
Use a domain you trust and can access reliably