Verify the person’s role and relevance to your purpose before reaching out
Use publicly available corporate contact information only
Send a concise, professional message with a clear reason for contact
Address the person by their correct name and title
Avoid mass emailing or impersonation
Include only necessary personal or business details
Respect company policies, privacy preferences, and opt-out requests
Do not use deceptive subject lines or misleading claims
Do not pressure the recipient for a response
Keep the message appropriate, respectful, and work-related
Use a legitimate company email domain when contacting on behalf of your organization
Double-check spelling, grammar, and recipient address before sending
Follow applicable laws and anti-spam regulations
Limit follow-up messages to a reasonable number
Offer a clear way to decline or stop future contact