Trim to the strongest moments
Keep videos short and fast-paced
Use vertical 9:16 format
Center the main subject in the frame
Add captions or subtitles
Use clean, readable fonts
Cut out pauses and filler
Add smooth transitions sparingly
Use music that fits the mood
Match cuts to the beat when possible
Brighten footage and correct colors
Increase contrast and sharpness slightly
Keep text large and minimal
Place text away from the edges
Add a strong hook in the first seconds
End with a clear call to action
Export in high resolution
Use the correct Instagram aspect ratio
Check audio levels before posting
Preview the full video before uploading