Identify your skin undertone: cool, warm, or neutral
Match cool undertones with ash blonde, platinum, cool brown, burgundy, or blue-black
Match warm undertones with golden blonde, caramel, copper, chestnut, or warm brown
Match neutral undertones with most shades, especially soft brown, beige blonde, or balanced brunette
Consider your natural hair color for a more flattering and lower-maintenance result
Choose shades that complement your eye color
Use lighter shades to soften features and darker shades to add contrast
Consider your eyebrow color so the hair color looks balanced
Test temporary color, wigs, or virtual try-on apps before committing
Compare colors in natural daylight
Factor in your lifestyle, maintenance level, and how often you want touch-ups
Consult a professional colorist for a personalized recommendation