Rinse 1 cup long-grain white rice until the water runs clear
Heat 1 tablespoon oil or butter in a saucepan over medium heat
Add the rice and toast for 1 to 2 minutes
Add 2 cups water or broth and 1/2 teaspoon salt
Bring to a boil
Reduce heat to low, cover, and simmer for 15 to 18 minutes
Remove from heat and let sit covered for 5 minutes
Fluff the rice with a fork
Stir in 2 tablespoons lime juice, 1 teaspoon lime zest, and 1/4 cup chopped cilantro
Add more salt or lime juice to taste