Apply fragrance right after showering on clean, moisturized skin
Use an unscented lotion or matching body cream before spraying
Spray on pulse points such as wrists, neck, behind ears, and inner elbows
Apply a light mist to clothing and hair from a safe distance
Layer products from the same fragrance line when possible
Do not rub wrists together after applying
Spray on well-hydrated skin for better retention
Use fragrance on warmer areas of the body
Store perfume in a cool, dark place away from heat and sunlight
Keep the bottle tightly closed when not in use
Reapply lightly during the day if needed
Use a fragrance primer or petroleum jelly on pulse points before spraying
Choose eau de parfum or parfum for longer wear
Spray on fabric that will not stain
Avoid overapplying, which can cause the scent to fade faster for you
Apply fragrance to freshly laundered clothes
Keep skin exfoliated and moisturized regularly