Define the research objective
Identify the target audience
Segment the market
Analyze industry trends
Study competitors
Review customer needs and pain points
Choose research methods
Conduct surveys
Run interviews
Organize focus groups
Observe customer behavior
Collect secondary data
Analyze sales data
Review website and social media analytics
Evaluate pricing strategies
Assess market size and demand
Identify market gaps
Test product concepts
Validate findings with samples
Summarize insights
Make data-driven decisions