Create an Amazon seller account (Individual or Professional)
Choose your selling plan and confirm required information
Decide your selling method: Selling on Amazon (FBA) or Selling yourself (FBM)
Select a product to sell and verify demand and competition
Search Amazon for the exact product match (use existing listings when possible)
Check product eligibility and restrictions (categories, brands, and regulated items)
Gather product details: title, brand, manufacturer, model/GTIN, size, color, materials
Prepare compliant images (main image requirements, additional images, text limits)
Ensure you have required documentation (invoices, compliance/brand authorization if needed)
Set pricing using competitor research and your total costs (fees, shipping, storage, returns)
Create or match a listing with accurate attributes and variations
Configure inventory: quantity, condition, and fulfillment settings
For FBA: send inventory to Amazon fulfillment centers (label and shipment setup)
For FBM: set shipping settings, handling times, and shipping regions
Add customer service and return settings (especially for FBM)
Set up payment and tax settings (including VAT/GST where applicable)
Launch the listing and monitor performance daily
Optimize listings using keywords, accurate titles, and improved images
Run promotions and ads (sponsored products, deals, coupons)
Track key metrics: conversion rate, buy box eligibility, ODR, return rate, inventory health
Replenish inventory before stockouts and manage long-term storage fees
Handle customer messages promptly and resolve issues quickly
Maintain compliance and update listings as policies or product details change
Expand by adding more SKUs and improving margins through sourcing and packaging changes