Define your label’s genre, audience, and brand identity
Research the music industry and your target market
Choose a business structure and register the company
Obtain necessary licenses, permits, and tax registrations
Open a business bank account
Create a budget and funding plan
Set up accounting and record-keeping systems
Build a roster strategy for artists and releases
Draft artist contracts and legal agreements
Secure music publishing and distribution arrangements
Set up digital distribution accounts
Build a website and social media presence
Create a release schedule and marketing plan
Develop branding assets such as logo, artwork, and press materials
Establish relationships with producers, managers, promoters, and media
Plan promotional campaigns for each release
Track sales, royalties, and performance metrics
Reinvest profits into artist development and growth