Open Google Keyword Planner in Google Ads
Sign in to your Google Ads account
Choose Discover new keywords or Get search volume and forecasts
Enter a website, product, service, or seed keyword
Select your target location, language, and search network
Review keyword ideas and search volume data
Check competition level and bid estimates
Filter keywords by relevance, volume, and intent
Group keywords into themes
Select keywords that match your content or campaign goals
Add chosen keywords to your ad groups or content plan
Use keywords naturally in page titles, headings, and body text
Monitor performance and adjust keywords based on results