Identify the newsworthy angle
Write a clear, attention-grabbing headline
Add a dateline with location and date
Start with a strong opening paragraph
Include the who, what, when, where, why, and how
Add supporting details in the next paragraphs
Include a quote from a relevant spokesperson
Keep the tone professional and factual
Use short, clear sentences
Include key background information
Add a boilerplate about the organization
Provide contact information for media inquiries
Proofread for accuracy, grammar, and style
Keep the release concise and focused
Format it for easy reading and distribution