Start with your name and current role or focus
State the problem or need your work addresses
Describe your target audience or customer
Explain your unique value proposition in one clear sentence
Highlight 1–2 key differentiators (what you do differently or better)
Provide proof points (results, metrics, notable clients, awards, or experience)
Mention the specific outcome or benefit the listener can expect
Keep it to 20–45 seconds (about 60–90 words)
Use simple, concrete language and avoid jargon
Tailor the message to the listener’s interests and context
End with a clear call to action (what you want next)
Prepare 2–3 versions for different audiences (investor, customer, employer)
Practice until it sounds natural and confident
Revise based on feedback and listener understanding
Include a fallback line if they ask for details (one concise example)