Identify the newsworthy angle
Write a clear headline
Add a strong subheadline
Include the dateline
Start with the most important information
Keep the release concise and factual
Include quotes from relevant spokespeople
Add supporting details and key facts
Include company background in an about section
Provide contact information for media inquiries
Format the release professionally
Proofread for errors
Build a targeted media list
Tailor the release to each outlet if needed
Send it by email to the right contacts
Use a clear subject line
Attach the press release as a PDF or paste it in the email body
Follow up politely after sending
Track responses and coverage