Run rate = current performance projected over a full period
Formula: Run rate = (Current total / Time elapsed) × Total time in period
For annual run rate: Annual run rate = current monthly value × 12
For monthly run rate: Monthly run rate = current weekly value × 4.33
For weekly run rate: Weekly run rate = current daily value × 7
For daily run rate: Daily run rate = current hourly value × 24
Use the same units for total time and elapsed time
Example: 3 months of sales = 150 units
Annual run rate = (150 / 3) × 12 = 600 units
Example: 10 days of revenue = $5,000
Monthly run rate = (5,000 / 10) × 30 = $15,000
Run rate can also be calculated as average rate × projected period length
Adjust for seasonality, missing data, or unusual spikes when needed