Verify attorney credentials and licensure details (bar admissions, jurisdiction, years of practice)
Confirm each listed attorney’s criminal-defense focus areas (e.g., DUI, assault, drug charges, white-collar, federal)
Check case results and outcomes (verifiable results, clear scope, dates, jurisdictions)
Review practice areas for specificity and completeness (state vs federal, misdemeanors vs felonies)
Assess client-focused content (how the process works, what to expect, timelines, next steps)
Evaluate clarity of legal information (plain language, accurate terminology, no misleading guarantees)
Check for jurisdictional alignment (local court references, venue-specific language, local experience)
Examine trust and credibility signals (professional affiliations, memberships, awards, peer recognition)
Review attorney bios for depth (education, prior roles, prosecutions/defense experience, notable matters)
Inspect testimonials and reviews (authenticity indicators, platform transparency, consistency with practice areas)
Confirm availability and responsiveness claims (contact methods, office hours, emergency procedures if offered)
Evaluate website navigation and usability (easy to find phone/email, intake forms, practice area pages)
Review lead capture and forms (required fields, privacy assurances, confirmation messaging)
Check privacy and compliance elements (privacy policy, terms, cookie disclosures, data handling)
Verify disclaimers (attorney-client relationship language, advertising disclosures where required)
Assess content quality across pages (grammar, citations where appropriate, consistent messaging)
Look for educational resources (FAQ, glossary, blog/news relevant to criminal defense)
Confirm information about consultations (cost, whether free, what’s included, scheduling steps)
Review documentation expectations (what to bring, evidence handling guidance, discovery basics)
Check for language about confidentiality and privilege (general statements, not promises)
Evaluate call-to-action strength (clear next step, prominent contact buttons, minimal friction)
Ensure mobile responsiveness and page speed (readability, fast loading, accessible buttons)
Inspect accessibility features (contrast, keyboard navigation, screen-reader support)
Review social proof placement (reviews near CTAs, attorney credibility near practice areas)
Check for consistent branding and messaging (no conflicting claims across pages)
Verify contact details accuracy (address, phone number, email, map integration, service area)
Confirm location and service area coverage (counties/cities listed, limitations stated)
Assess risk management (no “guaranteed results,” no misleading timelines, no sensational claims)
Review employment and conflict statements (how conflicts are handled, intake screening approach)
Check for staff transparency (intake coordinators, support roles, attorney involvement stated)
Inspect blog structure (author byline, dates, topical relevance, update cadence)
Look for multimedia support (video consultations, attorney explainers, transcripts for accessibility)
Evaluate legal updates (changes in laws, sentencing guidelines, procedural developments)
Confirm proper schema/structured data presence (LocalBusiness, Attorney, FAQ where applicable)
Review SEO signals for relevance (practice-area keywords, local intent, location pages)
Check for duplicate or thin pages (low-value copy, keyword stuffing, repetitive content)
Verify site security basics (HTTPS, form security, no mixed content)
Assess reputation signals outside the site (Google reviews, local directories, bar disciplinary history indicators)
Confirm compliance with advertising rules (jurisdiction-specific attorney advertising requirements)
Test internal links and CTAs (no dead links, consistent routing to intake or contact pages)
Review response expectations (what happens after submission, typical turnaround time)
Check for emergency/crisis guidance (clear instructions, appropriate disclaimers)