CTR = (Clicks ÷ Impressions) × 100
Count the total number of clicks
Count the total number of impressions
Divide clicks by impressions
Multiply the result by 100 to get a percentage
Example: 50 clicks ÷ 2,000 impressions × 100 = 2.5% CTR
CTR = (Clicks ÷ Impressions) × 100
Count the total number of clicks
Count the total number of impressions
Divide clicks by impressions
Multiply the result by 100 to get a percentage
Example: 50 clicks ÷ 2,000 impressions × 100 = 2.5% CTR