Become genuinely interested in other people
Smile
Remember and use people’s names
Be a good listener and encourage others to talk about themselves
Talk in terms of the other person’s interests
Make the other person feel important, and do it sincerely
Avoid criticism, condemnation, and complaints
Give honest and sincere appreciation
Arouse in the other person an eager want
Win people to your way of thinking by avoiding arguments
Show respect for the other person’s opinions
Admit when you are wrong quickly and emphatically
Begin in a friendly way
Get the other person saying “yes, yes” immediately
Let the other person do a great deal of the talking
Let the other person feel the idea is theirs
Try honestly to see things from the other person’s point of view
Be sympathetic with the other person’s ideas and desires
Appeal to nobler motives
Dramatize your ideas
Throw down a challenge
Begin with praise and honest appreciation
Call attention to people’s mistakes indirectly
Talk about your own mistakes before criticizing the other person
Ask questions instead of giving direct orders
Let the other person save face
Praise the slightest improvement and praise every improvement
Give the other person a fine reputation to live up to
Use encouragement
Make the fault seem easy to correct
Make the other person happy about doing what you suggest